The popularity of Rolex and Cartier watches is skyrocketing, thanks to the influence of 'Love Story,' an FX series. The show's portrayal of the 1990s fashion and the stylish couple, John F. Kennedy Jr. and Carolyn Bessette, has sparked a renewed interest in the era's clothing and accessories, including the iconic watches. The Rolex Datejust and Cartier Tank models, in particular, are now in high demand on the secondary market, according to Bezel, an online marketplace. The Datejust, seen on the wrist of Calvin Klein's character, and the Cartier Tank, worn by JFK Jr., have both experienced a surge in sales. Bezel's co-founder, Quaid Walker, attributes this trend to the series' cultural impact, emphasizing the watches' timeless appeal and structural strength in the market. The Datejust, launched in 1945, was a groundbreaking self-winding wristwatch with a date window, and it has been the best-selling Rolex model for most of its history. Its versatility in dial, bezel, and bracelet options has contributed to its enduring popularity. Similarly, the Cartier Tank, a 1920s classic, has consistently been a favorite among horophiles for its timeless elegance and refined design. The series 'Love Story' has amplified the conversation around these iconic watches, reminding collectors of their multigenerational appeal and historical significance. As a result, the demand for these watches is expected to continue rising, solidifying their place as cherished collectibles.
