The future of AI is here, and it's an exciting prospect: a personal super-assistant for everyone, ready to assist with any task or learning endeavor. But with great power comes great responsibility, and we must ensure that this technology benefits humanity as a whole, not just a select few.
At OpenAI, we've been dedicated to making powerful AI accessible to everyone. Our free product and the low-cost ChatGPT Go subscription have already reached 171 countries, and we're thrilled to announce its expansion to the U.S. and beyond. With ChatGPT Go, users can enjoy expanded features like messaging, image creation, file uploads, and memory for just $8 USD per month.
But here's where it gets controversial: to further expand access, we plan to introduce ads. However, we want to assure you that these ads will not compromise the integrity of ChatGPT. Our mission is to ensure that AI benefits all, and that includes making it accessible to as many people as possible.
So, what can you expect from our ads?
Mission Alignment: Our pursuit of advertising is driven by our commitment to making AI accessible. We want to ensure that our tools are available to everyone, regardless of their ability to pay.
Answer Independence: Ads will never influence the answers ChatGPT provides. Our focus is on delivering the most helpful and objective responses, and ads will always be clearly separated and labeled.
Conversation Privacy: Your conversations with ChatGPT are sacred. We will never share your data or conversations with advertisers, and we certainly won't sell your information.
Choice and Control: You are in control. You can choose to turn off personalization and clear the data used for ads at any time. We'll always provide options to avoid ads, including an ad-free paid tier.
Long-Term Value: We prioritize user trust and experience over revenue. We won't optimize for time spent on ChatGPT, and we won't sacrifice your trust for a quick buck.
We're still in the planning stages, but we aim to start testing ads in the coming weeks for logged-in adults in the U.S. on the free and Go tiers. Initially, we'll test ads at the bottom of answers, featuring relevant sponsored products or services based on your conversation. These ads will be clearly labeled and distinct from the organic answer. You'll have the option to learn more about the ad's relevance or dismiss it, and we'll ensure that ads are not shown to users under 18 or near sensitive topics.
And this is the part most people miss: AI-powered ads have the potential to revolutionize small businesses and emerging brands. With AI tools, these businesses can create high-quality, personalized experiences, helping customers discover options they might have otherwise overlooked.
We're committed to refining our ad platform based on user feedback, always keeping users first and maintaining trust. By building our ad platform with these principles, we can ensure that our incentives align with what users want from ChatGPT. Our focus remains on creating products that millions find valuable enough to pay for, and we believe a diverse revenue model, including ads, can make intelligence more accessible to all.
As we prepare to test our first ad formats in the coming weeks and months, we eagerly anticipate your feedback. Together, we can ensure that ads support broad access to AI while maintaining the trust that makes ChatGPT invaluable.
