Adobe, a global technology leader in unleashing creativity, productivity, and customer experiences, has recently announced a multi-year strategic partnership with Runway, a generative video technology company. This partnership aims to bring together Runway's cutting-edge video technology and Adobe's industry-leading creative tools, trusted by creators and brands worldwide. Adobe will be Runway's preferred API creativity partner, providing early access to Runway's latest models, including the new Gen-4.5, exclusively in Adobe Firefly, an all-in-one creative AI studio.
The collaboration will result in new AI innovations available exclusively in Adobe applications, starting with Adobe Firefly. This partnership will enable creators and brands to expand their creative potential and meet the growing demands of modern content and media production. Ely Greenfield, Adobe's Chief Technology Officer, emphasizes the transformative power of AI in video production, where professionals are increasingly relying on Adobe's creative ecosystem for storytelling across various screens.
Cristóbal Valenzuela, co-founder and CEO of Runway, highlights the company's commitment to redefining creativity, storytelling, and entertainment with their latest generative video technology, Gen-4.5. This partnership will make Runway's innovative video technology accessible to more storytellers through Adobe's industry-standard creative tools.
Adobe and Runway are working together to make generative video an integral and reliable part of creative AI workflows. They will collaborate with independent filmmakers, major studios, leading agencies, streaming platforms, Fortune 500 brands, and global enterprises to co-develop new video capabilities directly into Adobe's trusted tools. This approach ensures that creators have the choice and flexibility to work with different models based on their project's style and tone, all while maintaining control over their content.
Adobe's commitment to a creator-first approach to AI is evident in their policy of not using customer content to train generative AI models. This ensures that creators retain control over their work. Adobe Firefly offers a seamless experience, allowing creators to mix and match industry-leading generative models and AI-powered tools for video, audio, imaging, and design. The platform also includes commercially safe Firefly models and industry-leading partner models from Runway and other companies, enabling creators to generate content in their unique style.
Runway's Gen-4.5 is currently available in the Adobe Firefly app and on Runway's platform. Adobe customers with a Firefly Pro plan can access unlimited generations until December 22, providing an early opportunity to explore the capabilities of this cutting-edge technology.
